Research Methods

Types of Research:

To attain  a successful Music Magazine, you will need different types of research. This will help you know what people want to see your magazine to see what they find most interesting. There are two main types of research. These types of research are Qualitative research and Quantitative research.

Qualitative:

• To gain an understanding of underlying reasons and motivations
• To provide insights into the setting of a problem, generating ideas and/or hypotheses for later quantitative research
• To uncover prevalent trends in thought and opinion

Quantitative: 

• To quantify data and generalise results from a sample to the population of interest
• To measure the incidence of various views and opinions in a chosen sample
• Sometimes followed by qualitative research which is used to explore some findings further

Primary data:

This is data being collected or obtained from a first hand experience. It can be received first hand. This can be done through an interview, also when a person collecting the data will talk in person to the respondent.Secondary data:

This is data referring to data collected from research or obtained from another party. It can be obtained from past surveys and questionnaires.