Ideology is the system of beliefs and ideals that dictate the way we conduct ourselves. When people don't match our ideologies we tend to judge them as we feel people should believe in are views.
In terms of ideology of my school, you would relate a school to be generally safe and unthreatening, this make make it feel inviting and want to make people come to school. So lets look at two images from the front page of the school prospectus.
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