Thursday, 3 October 2013

Semiotic Theory

Semiotic Theory

Semiotic theory is also known as the study of signs. There are 3 stages of this theory:
The perception stage - A person recognises a sign
The manipulation stage - A person realises how to respond to this sign.
The consummation stage - The person carries out the action ordered by the sign


Denotation 

Denotation is the primary meaning of a word or sign, in contrast to the feeling or ideas that the word or sign may suggests. For example a harmful sign denotes for people not to touch it. Even without words we would recognise the meaning from the shape and the colour.


Connotation

Connotation is the idea or a feeling that a word or a sign portrays for a person in relation to the real meaning. It gives a tone or an emotional attachment that a word or sign has. It can be positive and negative reaction but is usually seen in the same way to the public. For example the harmful sign would have the connotation of risk and danger of an accident if the person decided to ignore the sign because of the orange colour background and the black cross which portrays this meaning of death.  




1 comment:

  1. Again, good use of hyperlinks but can you make sure that you apply the theory to music magazines otherwise you will not be meeting the appropriate criteria.

    ReplyDelete